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The REaD Group plc

Direct Marketing
meta-morphix is one of a new breed of innovative direct marketing data processing bureau, setting new industry standards in the provision of clean and accurate mailing data and advanced hosting and analysis services. Since our foundation in 1999, we have built an industry wide reputation for the accuracy, speed and sophistication of our consumer data services. Quite simply, we help all our clients improve their DM effectiveness through a combination of superior data quality and intelligent analysis which delivers better response rates and helps avoid sending misdirected mail.
St. George's House
15 Pembroke Road
TN13 1XR


The Direct Marketing Association Ltd

The Direct Marketing Association UK is Europe's largest trade association in the marketing and communications sector and works to protect the direct marketing industry from legislative threats and promote its development.

The Institute of Direct Marketing

Europe's leading skills and qualifications provider for direct, data and digital marketing professionals.

The Information Commissioner's Office (ICO)

The UK's independent authority set up to promote access to official information and to protect personal information.

Case Studies

Samaritans Case Study

“Working with meta-morphix has helped us achieve our direct markeitng goals and solved all our challenges relating to data cleansing. I also found that suppression has the added benefit of being very cost effective, something which is paramount to a charitable organisation.

Applying meta-morphix products to individual needs

Hospice Case Study

“As well as protecting the brand image of the Hospice, we are avoiding the risk of annoying our donors by mailing them more than once, or worse, upsetting bereaved relatives by mailing deceased individuals. Without this type of data cleaning, we would be wasting cruical donated money.

Hospice Benefits From suppressiononline

Nectar Case Study

Suzanne Richardson, Nectar's Head of Campaign Services, and her colleague Andrew Bridges, Data Quality & Supply Manager, describe the importance of data management files in managing Nectar's nationwide loyalty card scheme.