The REaD Group plc
15 Pembroke Road
The Direct Marketing Association Ltd
The Direct Marketing Association UK is Europe's largest trade association in the marketing and communications sector and works to protect the direct marketing industry from legislative threats and promote its development.
The Institute of Direct Marketing
Europe's leading skills and qualifications provider for direct, data and digital marketing professionals.
The Information Commissioner's Office (ICO)
The UK's independent authority set up to promote access to official information and to protect personal information.
Samaritans Case Study
“Working with meta-morphix has helped us achieve our direct markeitng goals and solved all our challenges relating to data cleansing. I also found that suppression has the added benefit of being very cost effective, something which is paramount to a charitable organisation.
Hospice Case Study
“As well as protecting the brand image of the Hospice, we are avoiding the risk of annoying our donors by mailing them more than once, or worse, upsetting bereaved relatives by mailing deceased individuals. Without this type of data cleaning, we would be wasting cruical donated money.
Nectar Case Study
Suzanne Richardson, Nectar's Head of Campaign Services, and her colleague Andrew Bridges, Data Quality & Supply Manager, describe the importance of data management files in managing Nectar's nationwide loyalty card scheme.