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The Theory Ltd

Video Production
We deliver inspiring, standout films that grab target audiences, boost brands and nail results - and we make stuff people want to watch! We set up The Theory having already built up a top 50 company. Our work is fresh because we’re innovators in a fast-changing industry, always finding engaging solutions that work hard. (Our directors include some of the best in the industry as well as some of the latest raw talent.) Our work is affordable because we’re a tight-knit team based in SW18 not W1 – it’s Soho creativity at non-Soho prices. We offer all the things we’d want and expect if we were clients ourselves. We listen to what’s needed. We build strong relationships through great standards of service. And we bring brands and businesses to life.
A214 Riverside Business Center
Bendon Valley
SW18 4UQ


Keycamp & Eurocamp

Rolling contract providing all video content for Keycamp & Eurocamp's websites. Products with video now out sell those that don't by 4 to 1.

Centocor PLC

Brand film for Dutch biopharmaceutical giant

MOBO Awards

Rolling contract providing all pre-awards video content

Case Studies

Keycamp & Eurocamp

For this rolling yearly contract we dispatch a lucky 2-man crew to film camp sites across Europe. We then write scripts, edit and add voice over to each web video. Importantly we always raise the bar on the previous years work, as we need to evolve alongside audience expectations.

Watch montage...

Centocor PLC

Brief: Create a high-end brand film for prospective investors, along with visitors to their manufacturing plant in Holland. Solution: BBC Horizon was our reference. Using cutting edge filming techniques, photo-realistic CGI & tight sound design the film exceeded the clients expectations.

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Food Festival TV Advert

Brief: Ad agency Five by Five Digital needed a highly stylised 30 second TV commercial to attract visitors to a forthcoming food festival. Solution: Single day studio shoot on 35mm film, but brought in on a budget that would usually be spent on the food!

Watch the ad...