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S. Johnson, Head of Marketing, Panasonic Mobile
We requested UKMN to design our pan-European campaign to launch the new VS3 handset. It was refreshing to work with UKMN as their expertise in digital and print design enabled us to push the boundaries of what Panasonic has achieved to-date.
Dave Green-Taylor, CEO, StreamCity
Our company had reached a point where we wanted to expand and become a market leader. We contacted UKMN because of their reputation for creating benchmark brands, having seen the tangible results they have achieved for other companies. The re-branding process was smooth and enjoyable, and already our team feels like they are part of a really progressive business. In the first months since our re-launch, we have seen a great response from our existing clients and industry partners, and as expected, we have seen measurable benefits from an increase in new business. We plan to continue working with UKMN to grow our brand reputation even further.
David Pearce, Vice President of Marketing, ikordo
When we came to UKMN, we had a software service, a name – ikordo – and an idea of how we’d like the service to look. From this brief, UKMN created a strong brand, a website, and all materials required to bring the service to market. At each stage in the process, we were delighted by the content, quality and speed of production. The team at UKMN listened to what we wanted, got to work and exceeded our expectations every time, in the process becoming an integral part of the extended Volutio team and working within extremely tight schedules.
Panasonic - Pan-European Product Launch
Brief: create a pan-European campaign to launch their VS3 mobile phone across Europe to 18-30 year old consumers. UKMN’s solution: concept and execution of an innovative integrated campaign placing digital online entertainment at the centre of the mix, introducing a bespoke online multiplayer game where consumers could win the product each month. Consumers driven to online competition via in-store literature and animated promotions, search engine marketing and word-of-mouth viral spread from consumers inviting their friends to play online. Comprehensive campaign tracking and consumer database development to assist Panasonic’s marketing team in project success analysis and future strategy development. Results: online competition was launched with no paid-for advertising, and quickly reached a high level of game players actively competing to win the product - figures are confidential but peaked at over 100,000 unique users per month. Achieved by driving consumers to site by viral tactics, in-store retail promotions and search engine marketing. Campaign led to physical product sales outstripping planned product-supply in key markets