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Zero Based Marketing

Marketing Companies
Marketing that works - or no marketing at all! We'll give you an unbiased appraisal of your current marketing and tell you what works, what doesn't, save you £'s and improve your ROI. and we'll create a marketing campaign for you that actually works We'll carefully evaluate your current marketing and help you to understand what you should be doing to define your target audience, reach them, engage with them and convert them into customers. Typically we'll show you how to save more than half your spend and then we'll create a really effective marketing campaign with clear measurable and deliverable results. We love the adage '...Half the money I spend on advertising is wasted; the trouble is I don't know which half....!' We give you the answers and really effective marketing
First Floor Offices
11-15 High Street


Shopping Centre in North England

We evaluated their £400k budget and showed them how to more effectively reach their target audience, engage with them and attract them to their shopping centre - with a clear result of increased sales in their stores. More than doubled their ROI.

UK Property Company

We showed them what was working for them and what wasn't. Results were £1.5m pa saving, robust performance measurement processes and more effective marketing campaigns.

Cut in Arts Council funding

Rather than just cut expenditure randomly we were able to show them where their marketing monies were working for them so they are able to invest their reduced budgets much more wisely and get greater returns than ever before.

Case Studies

media campaigns that work

Marketing agencies will sell you a multi-channel integrated marketing campaign covering as many different channels as they can get you to buy. We don't. We just tell you what works for you and which doesn't and tell you how to create more effective marketing.

Advertising agencies objectives

Advertising agencies do not have the same objectives as you - whatever they say. Their No 1 objective is income. No 2 is selling you their creative ideas whether they are right for you or not. No 3 is to sell you multi media campaigns - to earn even more income. We do not do this.

Measure to achieve better performance

Marketing agencies argue that much of what they do is not measurable. This is not true. All marketing should have an effect or you shouldn't do it. We can show you how to create robust measurement of the effects of your marketing to ensure you get the best results for your marketing expenditure.