Zero Based Marketing
11-15 High Street
Shopping Centre in North England
We evaluated their £400k budget and showed them how to more effectively reach their target audience, engage with them and attract them to their shopping centre - with a clear result of increased sales in their stores. More than doubled their ROI.
UK Property Company
We showed them what was working for them and what wasn't. Results were £1.5m pa saving, robust performance measurement processes and more effective marketing campaigns.
Cut in Arts Council funding
Rather than just cut expenditure randomly we were able to show them where their marketing monies were working for them so they are able to invest their reduced budgets much more wisely and get greater returns than ever before.
media campaigns that work
Marketing agencies will sell you a multi-channel integrated marketing campaign covering as many different channels as they can get you to buy. We don't. We just tell you what works for you and which doesn't and tell you how to create more effective marketing.
Advertising agencies objectives
Advertising agencies do not have the same objectives as you - whatever they say. Their No 1 objective is income. No 2 is selling you their creative ideas whether they are right for you or not. No 3 is to sell you multi media campaigns - to earn even more income. We do not do this.
Measure to achieve better performance
Marketing agencies argue that much of what they do is not measurable. This is not true. All marketing should have an effect or you shouldn't do it. We can show you how to create robust measurement of the effects of your marketing to ensure you get the best results for your marketing expenditure.