Good Customer Relationship Management (CRM) means knowing your customers inside out so you can tailor your products, services and marketing to them.
It’s all very well training your sales team to get record numbers of new customers on board but unless you can keep those customers happy and keen to repeat their purchases you'll never get close to generating the maximum possible amount of revenue.
A CRM system is simply a set of software tools for keeping track of your customers and managing your contact with them in order to shape their experience of your company.
A CRM system collects data about your customers, tracking their preferences, decisions and responses at every stage of the buying cycle. The database that the CRM system builds up can then be used keep you up to date with what customers like and dislike about your service, and inform your future marketing and sales strategies.
Studies have shown that a tailored CRM system can increase your sales by 40-50 percent.
For sales and marketing a CRM system can:
The right CRM system and software solution will also ease communication difficulties that can arise in any business. An efficient CRM system can enable contact with customers across a range of communication channels such as phone, email, fax, web, sms, post and in person. This is especially useful for companies with many lines of business entailing an overlap of services.
By joining up these departments through a shared database you can help them make customers feel they are dealing with a single, unified organisation that recognises them from previous transactions. This type of integration will help to improve how the customer views you as a company - a unified approach can pay dividends through enhanced customer retention and improved cross- and up-selling rates.
COMPARE PRICESThere are different types of CRM system, available on multiple platforms. The platform is how you access the CRM software. This section outlines the main 3 CRM platform types and their unique benefits.
CRM apps allow you to take visual data with you to external meetings or presentations on a mobile device, such as a tablet or smart phone. This means that you will always have the most up to date data available to impress investors or clients.
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The multitude of CRM systems on the market have countless individual features between them. However, there are some major features that can be expected from most CRM software suppliers. These features aim to make your business as profitable as possible by reducing time spent on menial tasks and increasing productivity.
Marketing Automation software is designed to streamline the entire marketing process. It can save your company time and money by allowing your marketing professionals to concentrate on generating new sales, rather than spending time on simple, repetitive tasks. Find out more on the Marketing Automation CRM page.
When looking for CRM suppliers it is always best to get at least 3 quotes in order to compare which supplier best fits your needs and budget. Approved Index has assembled a directory of top UK companies who are able to provide and install professional CRM system solutions. Our free quote comparison service lets you compare available options quickly and improves your chances of finding the best deal for your company.
We have profiled some of the UK’s top companies to get you started, click on a logo to find the full review;
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