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CRM Software
Good Customer Relationship Management (CRM) means knowing your customers inside out so you can tailor your products, services and marketing to them.
It’s all very well training your sales team to get record numbers of new customers on board but unless you can keep those customers happy and keen to repeat their purchases you'll never get close to generating the maximum possible amount of revenue.
A CRM system is simply a set of software tools for keeping track of your customers and managing your contact with them in order to shape their experience of your company.
The Benefits of a CRM System
The Benefits of a CRM System
A CRM system collects data about your customers, tracking their preferences, decisions and responses at every stage of the buying cycle. The database that the CRM system builds up can then be used keep you up to date with what customers like and dislike about your service, and inform your future marketing and sales strategies.
Studies have shown that a tailored CRM system can increase your sales by 40-50 percent.
For sales and marketing a CRM system can:
- Automate email campaigns
- Make managing your customer data simple and straightforward
- Provide powerful tools for organising and analysing data to build customer profiles and segment your customer base
- Integrate with Outlook for contact scheduling
- Speed up order processing and customer registration
- Deliver in-depth reporting on sales performance
- Allow tracking of marketing campaigns and calculation of ROI
The right CRM system and software solution will also ease communication difficulties that can arise in any business. An efficient CRM system can enable contact with customers across a range of communication channels such as phone, email, fax, web, sms, post and in person. This is especially useful for companies with many lines of business entailing an overlap of services.
By joining up these departments through a shared database you can help them make customers feel they are dealing with a single, unified organisation that recognises them from previous transactions. This type of integration will help to improve how the customer views you as a company - a unified approach can pay dividends through enhanced customer retention and improved cross- and up-selling rates.
COMPARE PRICESTypes of CRM
Types of CRM
There are different types of CRM system, available on multiple platforms. The platform is how you access the CRM software. This section outlines the main 3 CRM platform types and their unique benefits.
- On-site CRM
Traditionally CRM software is installed on-site. This means that a software engineer from your chosen CRM provider will visit your office or work site and install the software directly onto your network of computers. Many larger companies chose this option, if they have the capacity to support an on-site system, because it allows the company to have total control and keep all information internal. - Cloud Based CRM
Many companies, especially small and medium enterprises (SMEs), are now investing in cloud based CRM as an alternative to on-site systems. With a cloud based system, there is no need for an engineer to visit your company site to install the software, which can significantly reduce the initial costs. Another benefit of cloud based CRM for small businesses is that they do not need to have the resources to maintain the software internally, as help and support can be offered online through the provider company. - CRM Apps
CRM software is increasingly becoming available with integrated mobile technology, in the form of apps. These apps can be downloaded from your mobile marketplace, such as iTunes or the Google Play store. CRM apps allow you to access all the data stored in your desktop CRM system with you, wherever you go. This platform is particularly useful for mobile sales teams.
CRM apps allow you to take visual data with you to external meetings or presentations on a mobile device, such as a tablet or smart phone. This means that you will always have the most up to date data available to impress investors or clients.
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Key Features of CRM
Key Features of CRM
The multitude of CRM systems on the market have countless individual features between them. However, there are some major features that can be expected from most CRM software suppliers. These features aim to make your business as profitable as possible by reducing time spent on menial tasks and increasing productivity.
- Analytics
Analytics features are commonly seen in popular CRM software packages. CRM analytics tools are intended to take complex data and display it in visually stimulating ways, that are easy to digest and can be used to make profitable decisions. CRM analytics can integrate with other aspects of CRM, linking data to sales or customer relations in order to create targeted marketing campaigns. - Contact Management
Contact management software comes in many forms and is one of the most basic CRM functions that your business will need. Contact management allows you to store and organise all important contact details of customers and suppliers. More advanced contact management systems will also allow you to integrate contact lists with calendars, to-do lists and more. - Marketing
Many CRM systems feature marketing tools as a key focus. Essentially CRM marketing tools automate many basic sales and marketing functions, such as sending emails and organising customer data. Marketing automation can allow your teams to make meaningful, informed decisions based on relevant data. These tools also free up valuable time for your sales teams by automating repetitive tasks, allowing them to focus on generating new leads.
Marketing Automation software is designed to streamline the entire marketing process. It can save your company time and money by allowing your marketing professionals to concentrate on generating new sales, rather than spending time on simple, repetitive tasks. Find out more on the Marketing Automation CRM page.
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Compare Suppliers for CRM Solutions
Compare Suppliers for CRM Solutions
When looking for CRM suppliers it is always best to get at least 3 quotes in order to compare which supplier best fits your needs and budget. Approved Index has assembled a directory of top UK companies who are able to provide and install professional CRM system solutions. Our free quote comparison service lets you compare available options quickly and improves your chances of finding the best deal for your company.
We have profiled some of the UK’s top companies to get you started, click on a logo to find the full review;
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Approved index can help you to find the best CRM system for your company at the best price. Just fill out our simple inquiry form to receive up to 4 free no obligation quotes from top CRM system providers today.
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Further Reading
Top CRM Software Articles
Essential CRM Software Articles
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