Data suppliers are vital if you are looking to buy information to aid your direct mailing strategy. Making the most of expert opinions can make a big difference on the success of your campaign, and comparing data providers is an excellent way to ensure that you are getting the service most suited to you.
If you would like to learn more about data providers then please continue reading this page, otherwise you can scroll up and complete our simple form to receive up to 4 no-obligation quotes from data providers for free.
Data Supplier and Provider Services
Buying data lists that are high-quality and up-to-date is critical to the success of a direct mail marketing campaign. Whether your audience is made up of businesses or consumers, you only want your marketing material ending up in the hands of relevant, interested people who can become customers.
Bad data not only reduces your return on investment (ROI), but it can also do irreparable damage to your brand if you begin to be seen as a ‘junk mailer’. With a huge number of data providers ready to offer you their services, it is essential that you compare your options in order to find the most relevant supplier for your mailing operations.
Data Supplier Sources
Direct Mail Data Providers gather their information from a number of sources using methods that have been polished and practised over time. This data is then compiled into lists which can then be passed on to those seeking to find out more about their customers.
The more clearly you define your objectives and target audience, the easier it will be for data providers to offer information that will convert for you. Comparing your options is the best way for you to find a deal that will help maximise your direct mail marketing potential
To compare Data Providers, simply fill out the simple form at the top of this page to receive up to 4 free, no-obligation quotes.
Data Provider Benefits
Data Providers offer a competitive edge to direct marketers than can often lead to significant profit. Using a marketing database and understanding the information in it is an important part of almost every stage of your marketing process. Employing a data provider to help you execute each stage in this process is one of the best ways to ensure that you maximise effect.
- Target. Data Suppliers can help you to discern who is worth contacting. Sending direct mail to everybody on a list is unlikely to lead to conversions. Being selective, with the help of an experienced professional, can improve response rate considerably while also decreasing the amount of money spent on mail that is unlikely to convert.
- Analyse. Analyzing the success of recent campaigns helps marketers to understand what is and isn't working in their industry. Data companies will often help at this stage too to ensure that marketing campaigns are as successful as possible.
- Repeat. After the first two steps, direct mail marketers can repeat the process to improve profits even further. Data providers give you the chance to understand your clients and data, meaning that, over time, your strategy can continue to improve.
Data suppliers have the experience and expertise to maximise the impact that information can have on your campaign. It is possible to proceed without their help, but doing so is likely to limit the effect that a direct marketing database will have on your campaign.
Comparing Data Suppliers
There are many things to take into consideration when you are comparing data suppliers. While cost is always an important factor, the quality of the data provided to you is what will really determine the success of your direct mail.
There is no use paying a data provider a large amount of money for a badly targeted list that doesn’t lead to any conversions for your brand, and it’s equally pointless to spend less and end up with out-of-date, unusable data.
Check with your data provider that the information has been collected and verified for accuracy; details will change and data will become useless in lists gathered years ago as opposed to those gathered more recently. The best data suppliers will also provide you with information from opt-in prospects, that is people who have given their permission to be contacted.
It’s also important to check that the list provided to you has been vetted against the mailing preference service. A data supplier’s membership of the Direct Marketers Association is generally a good indicator that they are reputable and they adhere to industry best practices.
Data Provider and Supplier Quotes
Approved Index only deals with vetted data providers who will offer you quality, accurate data. By completing our simple form and telling us your requirements you can receive free, no-obligation quotes from up to 4 data suppliers to get you started with your mailing campaign.
Using the right data provider is the first step for your business toward a successful, profit-boosting marketing campaign. Compare our suppliers to ensure that your business thrives.
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