Marketing is sometimes spoken of as something that an organisation can do without. A luxury, perhaps. Something no-one really understands. Or just as a synonym for expensive advertising. In actuality, marketing is the alignment of the entire business to provide customer value and the promotion and the sale of your products or services. When phrased like that not only does marketing seem crucial, it is, in fact, the whole reason you’re in business to begin with!
To make it clearer in your mind, Marketing can be broken down into a list of the various tangible and intangible ways you communicate with your customers. Once you do this, it all starts to look a lot less vague; it actually becomes clear that Marketing is as important for a sole trader as it is for a FTSE 100 company.
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In today’s increasingly crowded marketplace, an intelligent approach to your marketing is vital. It is no longer enough to simply shout about how wonderful your product is. If you’re not looking after your marketing proposition, your competitors will be reaching your customers more directly, more quickly, and with a clearer message – causing damage to your brand that is not easy to repair.
We have agencies that specialise in both B2B and B2C marketing. Fill out our simple form today and you will receive fast, free quotes. The principles behind Marketing are not complicated – it is about giving your customers what they want while making a profit – but it is vital.
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