A new survey of over 2,000 people by Approved Index has revealed that 82% of shoppers choose where they shop based on whether or not they could pay on their card. The survey, which explored how shopping habits have changed as a result of card payments, also found that 51% of people had walked out of a shop because it did not offer the ability to pay by card and 56% admitted going to a competitor to buy the product instead.
The findings suggest that many people may be opting to visit larger chains which always have card payment capability, instead of frequenting smaller businesses which might not, or may charge for using card for a small payment.
With the increasing push for a cashless society - card payments are a highly relied on payment method by customers with 48% relying on paying by card most, 20% cash, 32% both. Interestingly, 68% said they could go a week without using cash to pay for items by just relying on their card. The rise of Contactless has further encouraged the use of card as it has made the payment process quicker and easier for retailers as well as customers with 53% already using the Contactless card.
When asked about their experiences about paying by card: 62% “do not like” the minimum spend imposed by some businesses. 36% are “extremely” put off by card charges e.g. 50 pence charge to pay by card. Surprisingly, when asked 37% of card users did not understand why some businesses impose a card charge or a minimum spend when they pay by card.
Michael Horrocks said “These results reaffirm that businesses who do not offer electronic payments are severely missing out - especially when it comes to impulse buys. Customers want the ability and flexibility to pay in many ways and by card is often the most convenient.”
Survey results show:
- 90% think shops not offering card payment are missing out on sales.
- 82% would be more likely to shop at a store that offers card payments over one that doesn’t.
- 51% have not purchased an item they wanted because the business did not offer payment via credit/debit cards.
- 56% have ended up going to a competitor to buy a product as they offered the ability to pay by card.
- 48% rely on card the most as their method of payment. 20% cash. 32% both.
- 68% said they could go a week without using cash to pay for items by just relying on card.
- 62% “do not like” the minimum spend imposed by some businesses.
- 36% are “extremely” put off by card charges.
- 37% of card users did not understand why some businesses impose a card charge or a minimum spend when they pay by card.
- 53% are already using the Contactless card.
- 66% do not think Contactless payments should be more than £30.