Telemarketing can be used by businesses to fulfill a number of roles - from lead generation to customer service, it offers a personal touch to clients who are feeling increasingly distant from automated, online experiences.
Investing in an internal telemarketing team can be expensive and time-consuming; fortunately though, external agencies can provide all of the required personnel and skills, and they can ensure that your brand is well-represented with every client. This applies both to small companies and larger enterprises - in either case, telemarketing agencies can provide top-quality, professional service.
Client side communication is just as important for businesses now as it ever was and, whether you need telemarketing for sales or for customer care, it is vital that you select a telemarketing company that can match your requirements.
To find out more about telemarketing companies, just keep reading this page; otherwise, if you are ready to start comparing quotes and prices, simply complete the form at the top of this page.
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Telemarketing is a process where companies market their goods or services directly to clients over the telephone. Although this is traditionally the main aim of telemarketing companies, it is important to remember that many have diversified their services considerably so as to offer a range of other options.
Telemarketing is an incredibly common form of marketing, and is familiar to most modern consumers. Although the practice has at times come under scrutiny, it is still widely considered as one of the most effective sales and marketing processes, especially when it is carried out properly and effectively.
Telemarketing is an excellent way for companies to expand - it can be an excellent medium for sales generation and, when successful, it can lead to huge revenue boosts. Indeed, the benefits offered by telemarketing are expansive enough that you will find it being used from a whole host of business, from small startups to huge international enterprises.
As the telemarketing industry has grown, so too have the services offered. Keep reading to find out more.
The primary function of telemarketing companies has already been mentioned on this page, but it is important to remember that there are other processes that can be fulfilled with this medium.
Although telemarketing may not be required by every business, there are usually processes that it can help with, whether it be a permanent or temporary situation.
Lead generation, including pay-per-lead telemarketing, is one of the most useful and profitable processes that a telemarketing agency can carry out for your business.
Lead generation is essentially the beginning of a potential customer’s journey. This journey is not always about selling products, and can include data collection and brand building.
For a lot of businesses, the sales-generation aspect of this process is the most important. Lead generation through an external agency provides your sales teams with access to hot, or sales-ready, customers, freeing up their time to actually make the calls that will convert into revenue.
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Lead generation provides your sales-people with the chance to sell, using the sales services of a telemarketing agency simply provides you with the sales. If your company does not have a sales team, or if it unable to operate a sales team as successfully as you would hope, then looking to an external agency can be the right choice.
Using a telemarketing company to make sales - often referred to simply as, telesales - is not generally the preferred selling method because it can impact on the money that there is to be made with each conversion, however it can be incredibly lucrative.
The main reason that a business might opt for the services that a telesales team can offer is experience; as experts in the practice, telemarketing companies can often guarantee much higher sales figures - hence, more revenue - than an inexperienced, internal team.
Telemarketing appointment makers provide a similar service to lead generators. The primary difference is that appointment makers provide the chance for businesses to make a quote, whereas lead generators provide the chance to make a sale.
Given the differences above, whether your business wants leads or appointments will depend on the business you operate. A steel building supplier, for example, would need the opportunity to prepare a quote, whereas a product salesperson might not.
Appointment makers, like sales generation, can be an excellent way for businesses to expand their operations with new clients or customers.
Customer care can be an incredibly time-consuming and expensive process. Most businesses require it to some extent, but providing the correct resource - whether in terms of staff or equipment - can be a huge drain. These issues are one of the main reasons that so many companies opt to hire external call centre staff.
Customer care is at the forefront of every good business’s strategy. Ensuring quality from start to finish is essential, and so employing a quality team is vitally important to any business that wants to make the right impression. No matter if it is a complaints department or a returns team, having the right telemarketing in this area can make or break a company.
Foster your client relationships and make sure that your reputation stays in shape.
Other Telemarketing Functions
Although the list above details some of the more common telemarketing functions, there are others that your business might consider investing in:
Telemarketing companies offer a range of benefits to whichever business opts to use them. From the obvious advantage in sales, to the less commonly recognised option of appointment generation, there a range of processes that can be outsourced to make your business run better.
Whether you are investing in a large-scale telemarketing agency project, or in a small, one-off process, it is well worth taking a look at the pros that are on offer.
Experience. Telemarketing agencies are experts in their field - they can provide your business with knowledge, experience and insight that can significantly improve a number of operations.
Quality. Telemarketing agencies are well placed to deliver you quality sales, leads and appointment. Hiring an external agency can help your business to expand rapidly.
Time. Your employees need to use their time as effectively as possible. Having an external team to deliver leads or cover certain processes means that your internal staff can focus on the highest priority tasks.
Savings. External telemarketing companies can be a massive time and money saver for your business. Outsourcing this process means that your business will not have to pay for new staff salaries, for the HR tasks that come with them, or for the benefits that you need to offer.
Before you sign up a telemarketing company to start working on your business’s behalf, it is important to ensure that they are the right fit.
The sections below address various concerns and questions that you might have.
Although telemarketers may all have the same goals, they will reach these goals in a variety of ways. Understanding how your potential partner works - knowing how they get data, how they script their calls, etc. - is essential if you want to make sure you operate as efficiently and effectively as possible.
Methodology can also be vitally important for legal reasons. In some industries, you are required to meet certain specifications. Some B2C operations, for example, will be governed by overarching privacy laws that may not apply in B2B. You will need to be aware of the methodologies used by a telemarketing agency to make sure that it matches your ambitions, goals, industry and brand.
Although they will not be able to predict the results of your campaign with complete accuracy, you can find out about results that the telemarketing agency has achieved in the past.
The end goal of any campaign is to hit targets and to improve; knowing that the telemarketers you work with have a history of doing so is a good indicator of the quality you can expect. It is, of course, an added bonus for your business if the results they show you are relevant to your industry.
Knowing about the agency’s past results can also help you to estimate the results you expect. Basing your targets on achievable goals is essential, and knowing what has happened in the past is a great way to manage expectations.
A number of factors will influence how long you run your campaign for. Cost is obviously a huge concern - it is a risk to sign up for a long-term strategy if you cannot guarantee that it will bring results. Sometimes it is safer to run a short-term campaign first, just to ensure that the tactics you are using work.
It is also worth bearing in mind that seasonality can have a huge impact on the duration of time spent on a campaign. If a product or service sells well at specific times of the year, then it is important to maximise and optimise your strategy so that it is properly targeted.
These factors will also impact a number of other practicalities. When do you want phone calls being made? Are specific demographics targeted at better times? Understanding your market, and also relying on an agency’s experience, is an excellent way to get ahead with these considerations.
Experience is important in every aspect of business; if you are hiring a new member of staff, their work experience is a key consideration. The same considerations are essential when it comes to hiring an external telemarketing company.
Has the telemarketing agency worked in your industry? Have they been established for a long time?
Of course, sometimes an agency will deliver great work, regardless of whether they have experience in your industry or not, but it is always a little safer to hire a team that knows your market.
Does the telemarketing agency provide accurate figures? Can you be sure that the numbers coming through to you are correct. Asking about how the company records data - whatever task they are performing for you - can help you to feel safe in your partnership.
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The information on this page has been written to try and ensure that your business makes the right choice. We have broken down some of the key topics and areas, and hopefully made clear some of the processes that will take place.
To get a much clearer idea of how a telemarketing company could help your business, simply complete the form at the top of this page.
Approved Index’s quote comparison service is free, quick and easy, and it could save you a substantial amount.