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Freelance Telemarketing – Will It Save Me Money?

Freelance Telemarketing Outsourced

Today’s workplace is changing. With the growth and development of the internet and the freedom it affords businesses and individuals alike, more and more companies are starting to hand over some of their more time-consuming jobs to third parties.

Telemarketing is one such job. Many companies in the UK now opt to outsource this work to dedicated telemarketing companies, which has led to the proliferation and success of call centres in countries such as India and the Philippines.

These emerging markets are hungry to take on the tedious work of fielding calls to potential customers so that businesses here in the UK can concentrate on the more crucial aspects of their work.

Interested in outsourcing your next telemarketing campaign?


Telemarketing - Agency or Freelancer?

Depending on your specific requirements, this might prove quite a tough decision to make. On one hand, you have telemarketing companies that promise to take care of every aspect of your telemarketing needs and have the track-record to back it up. On the other, you have individual freelancers who promise to do the same but generally for a cheaper price and more personalised experience.

Who should you opt for ?

It really does depend on your requirements and your budget.

If you have a big sales team who need to have appointments set up for them, it’s best to hire a telemarketing company. Working with a dedicated Telemarketing company is definitely the best way to field calls to a large number of potential customers in a short period of time. This is because they can offer:

  • Large numbers of staff available to you
  • Incentivised rates to encourage better results
  • A verifiable track-record of success
  • Trained and experienced teams that know how to prospect and qualify leads

If, on the other hand, you have a small business with a small sales team, you can definitely look into hiring a freelancer to carry out your telemarketing campaign for you. The potential benefits on offer include:

  • Cheaper, more flexible costs
  • Quicker familiarity with your offer and services
  • Can guarantee focus is entirely on your business

Will You Save Money by Hiring a Freelancer?

To answer this question, it’s important to look at the rates that freelance telemarketers normally charge.

By checking freelancer websites and online B2B market places, we can instantly see a range of prices on offer. Generally speaking, more experienced telemarketers will charge higher rates, usually around £20-£50 per hour. Moving down the scale though, you will find overseas telemarketers charging as little as £6 per hour for their services.

Who Do You Choose?

Whether you go for a freelancer who charges £50 or one who charges £6 per hour depends entirely on the particular freelancer’s level of expertise and experience. The best freelance telemarketers have many years of marketing and sales experience behind them, so this is one of the first things you should look at when considering which freelancer to hire.

Similarly, you could also take into account what sectors and industries the freelance telemarketer has worked in before. Whilst sales techniques are largely universal, nothing beats an intimate knowledge of the product on offer, nor how to answer any potential questions and apprehensions a prospective buyer might want to know.

Do not be easily put off by a low hourly rate if the freelancer comes from a country like India or the Philippines—there’s a strong likelihood that the freelancer in question will have had plenty of experience with a call centre.

Working With Freelancers

Let’s say you’ve decided to go for a freelancer who charges £50 per hour. The good thing about hiring a freelancer is that they are flexible with their time and you only pay them for the hours they actually put in. If you require telemarketing work to be done for just 30 hours a month, you’ll have to pay your freelancer £1500 a month. This translates to an annual cost of £18,000.

If, on the other hand, you decide to employ someone to work in-house as your telemarketer, you can expect to pay them a minimum of £20,000 a year. Add to this other costs such as training, and you could easily spend over £30,000 over a single employee.

If your freelance telemarketer doesn’t deliver the results you need then you can easily let them go at no extra cost. This wouldn’t be the case if you had employed an in-house telemarketer on a full-time contract and who needs to be replaced.


Hiring a freelance telemarketer will save you money if your marketing requirements are small and you will only need your telemarketer to do a few hours of work each week.

The one great advantage of hiring a freelancer is that you will be getting the services of someone who has plenty of marketing and sales experience at a much lower cost than you might expect to pay an agency or full-time member of staff.

However, if your needs are greater and you have a large number of prospects to contact, then hiring a freelancer might prove detrimental as bulk work is better suited to large teams of people rather than an individual. You can also approximate the service you would expect from a dedicated telemarketing agency, whereas experiences with freelancers can vary greatly from the sublime to the haphazard.

The key is in making sure that the freelancer you choose can meet your telemarketing needs competently and will actively work to improve your sales.

Interested in outsourcing your next telemarketing campaign?


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