Web design is a process required by any business or individual with an online platform - whether it be an ecommerce store or a blog or news-site, the best sites are well designed.
However, the online world is changing and the rise in mobile devices is leading to an increased need for website owners and managers to adapt their sites to new devices.
With more and more people using their phones and tablets to complete tasks they used to do on their desktops and laptops, businesses and site managers are needing to evolve their domains in order to match the specifications and requirements of these new forms of intake.
This is where responsive website design comes in. If you would like to find out more then keep reading; otherwise, if you are ready to start comparing quotes, just complete the quick and easy form at the top of this page.
What is Responsive Website Design?
Responsive web design is a process that allows a web page to be viewed in a size that is proportional to the screen it is being viewed on. A responsively designed website adapts its layout and appearance using proportion-based grids and scalable images.
The proportional grids allow page elements to be based in relative, reducible units like percentage, as opposed to pixels or points, which are difficult to render down for smaller screens. Scalable images also allow for pictures and diagrams to remain a part of the page on mobile devices until the proportions of the screen no longer allow the image to appear.
Responsive web design is becoming increasingly important in line with the ubiquitous move from desktop to mobile traffic, and as time goes on it seems likely that the trend will continue. Although some sites - those with low levels of mobile traffic - may be able to exist without responsive web design for a time, it certainly is not a state that will continue.
Indeed, given the proportion of traffic that now comes from mobile devices, it might be not be too long before mobile, and not desktop design, is the main focus of designers and agencies.
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Responsive Web Design is Modern Web Design
In 2015, Google pushed out a change in its algorithm that began taking mobile-readiness into account when ranking sites. Although there are a number of factors that affect your sites visibility on search engines, this update was a clear sign that mobile traffic has become a dominant force in the online world. If you don’t prepare your site for it, you could lose out.
As mentioned already, for some sites mobile traffic might not be a priority; if 90% of your traffic comes from a desktop, then you probably do not think about it much at all. But that is a problem. 10% mobile traffic today could easily be 20% mobile traffic in six months. And it could easily be 50% by the end of next year. The point is that, by not making your site responsive, you are only hurting yourself.
Mobile Friendly Website Design
Whether you operate a news-site or an ecommerce store, mobile friendly design is fast becoming essential. For those who remember the advent of the smartphone, the need for responsive design may be well-known - many will remember the difficulty that came with navigating non-responsive sites on smaller, unwieldy screens.
Today, statistics suggest that mobile is at least as prevalent as desktop traffic, and actually dominant in a number of industries and sectors. In February 2016, for example, it was found that for the first time, over half of all ecommerce sales had happened via a mobile device - this percentage is only likely to increase as time goes by.
If you run an ecommerce store then making sales is essential - traffic to your site leads to conversions, revenue and then profit. If you cannot get the traffic, then you certainly will not get the profit. Likewise, if you run a blog or news-site people will grow tired of trying to navigate non-responsive pages. When that happens they will turn to your rivals, and you’ll lose any edge you have in the market.
As time goes by and as mobile devices continue to grow beyond desk and laptops, the need to cater to mobile traffic will grow. Indeed, you can expect that - as mobile continues on to replace desktop as the ordinary browsing platform - Google and the other search engines will defer even more to mobile readiness when ranking sites. This is not to say that desktop sites will become utterly obsolete, but it does support the need to focus at least some of your time on making your website mobile-usable.
In short: if you don’t get ready for mobile now, you might miss out in the long run - for good.
Compare Responsive and Mobile Web Designers
Whether you have a site already or are looking to have one created, you should consider responsive website design as an essential stage within the process. Mobile readiness is an already important ranking and traffic factor, and it will only become more prevalent as time goes on. Preparing for it from the start is the best way to ensure that your site is effective.
Approved Index can help you to find web designers and developers that can meet your requirements. To start comparing quotes and services to find the perfect responsive web designer, simply complete the form at the top of this page.
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